International Journal of Management, IT and Engineering
  • Year: 2015
  • Volume: 5
  • Issue: 3

A study on womens’ attitude towards fitness centre in Coimbatore city

  • Author:
  • V. Bhuvaneswari, G. Sudha
  • Total Page Count: 9
  • Page Number: 53 to 61

*Assistant professor, Department of Commerce, PSG College of Arts and Science, Coimbatore 641 014

**Research Scholar, Department of Commerce, PSG CAS, Coimbatore-641 014

Online published on 25 March, 2015.

Abstract

The study explores the Women's attitude towards fitness centre in Coimbatore city, Tamil Nadu. The main objectives of the study were to find the level of awareness of women towards fitness centre, to find the purpose of going to fitness centre and to analyze the satisfaction and problems faced by women in fitness centre. The study based on convenience sampling method. The study was carried out of 200 women respondents who are going to the fitness centre. The study was carried out for the period of 4 months. The data which were collected from the respondents were analyzed by Percentage analysis, Chi-square test and weighted average score. The conclusion is that in Coimbatore town women have low level of awareness and low level of attitude towards fitness centre.

Keywords

Attitude, Fitness centre, Women