Surveying the effective factors on the brand equity (Case study of the products of Huawei's brand)

Brand equity, about different universal brands, is measured by reputable institutes every year, but the most important subject is the value of the brand of each company in costumers’ perspective. Because, the stability of a company in the long term will be made by the relationship of the company with its customers, and the opinion of costumers about the company. This survey is done with the aim of surveying the effective factors on the brand equity about the Huawei's brand in Iran. The results represent that four factors: brand awareness, brand association, brand loyalty, and perceived quality have influenced on brand equity about Huawei's brand in Iran.