Retail sector: branded vs conventional consumarism with special reference to central India

Retail sector is one of the major fields of play before Indian consumer. A major contribution to the economic growth comes from this sector and Indian consumer is directly affected by its working. Traditionally, Indian society is much dependent on its daily purchasing through kirana shops, convenience stores, small markets etc which belongs to unorganized sector in India. Now a days when we talk of retail outlets it brings with us an idea of branded products, apparels, kitchen wares, kids clothing, shoes, electronic gadgets etc. Here the concept of retail outlets represents both foreign players like Wal-Mart, Carrefour, Tesco, etc and Indian player like BigBazar, V Mart, city Mall, central mall etc this all together represents retail sector and shopping from it is retail shopping which comes under organized form of marketing. Indian consumers have to make a trade off for shopping from organized outlets or unorganized one, which is making great impact on Indian economy. To add to it Indian Government has approved 100% FDI in Multi Brand retail sector thereby making the domestic player more worried lot in view of holding their consumers and identity into the market. Here I have taken central India for study, as it had always shown a very unusual pattern of thinking towards the attitude of marketing.