Gift Card Business-A Gifted Opportunity Understanding the corporate retailer's Gift Card business facets and future with special reference to corporate companies and firms in IT & ITES sector in India

Corporate gift giving is becoming serious business, Gift card industry is rapidly growing day by day. The concept of presenting gift cards is being practiced for the developing sustainable business relationship bonds. We can see across all the categories of organized retail chains, shopping mall, food chains, restaurants, hotels, entertainment, spas and salons etc are having some sort of cards made available for the customers. Gone are the days and times when brand names, logos, or labels could solely woo the customers. The industry has changed drastically and emerged as the experiential economy. Retailers, today constantly require engaging in loyalty management initiatives and offer higher intangible value to the customers, and ultimately ensure long-lasting relations. As gift card help to acquire new customers, loyalty programmes play a crucial role in retaining them and increasing lifetime association and value. Similarly through one business to other; the gift card industry is in the growing mode. The industry is set for a drastic growth in view of the additional value and personalized experience presented to the customer by utilizing different customer engagement tactics.