Does sense reacts for marketing-Sensory Marketing

Sensory Marketing is the marketing activities that focus on understanding perception of the consumer, the process starts from the stimuli that affect senses of the consumer to how the customer interpret, understand and respond those stimuli. Marketing techniques that aim to seduce the consumer by using his senses to influence his feelings and behaviour. These activities are used to create the marketing plan in order to design product and brand the communication's way with the customers. Perceptions of the consumer is the customer interpret, understand and perceive everything that involves about the product. The process of perceptions is the way that customer acknowledge about the product, it can be functioned through five ways of the senses-sight, touch, smell, taste and hearing.