Buying behavioural pattern of green products; perspectives and imperatives for students of Tiruppur city

As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. The green marketing concept dictates, amongst other things, less use, recycling and avoiding waste, just some of the ways society reacts at times of recession. Environment is created by god for the comfortable life of the humanbeing but this environment is destructed by the human being for their luxuriouslife. Attitude reflects the consumer values, self-image, and outlook, particularly in a high involvement product. If a consumer have positive towardsbeing in environmentalist, then their attitude are likely to be reflected in thisview point. Attitude reflects the consumer values, self-image, and outlook, particularly in a high involvement product. If a consumer have positive towardsbeing in environmentalist, then their attitude are likely to be reflected in thisview point. Marketers try to change the attitude of the consumers towards theircompany product. But changing the attitude of the consumers depends on thenumber of factors. Student consumers are modifying their buying behavior and think that development ofthe economy is a needed one but the sustainability of the environment is thenecessary one for the everlasting life of the human being. This research isfocused with the problem of people conservative environmental behavior, andenvironmental factors considered while purchasing the products.