Examining Guinness Breweries’ Corporate Social Responsibility activity in Less Developed Countries (LDCs)-A case of Ghana

Corporate social responsibility is important and fundamental to the sustainable operations of Multinational Corporations (MNCs) operating in developing economy contexts. This research examines the corporate social responsibility activities of Guinness Ghana Breweries limited (GGBL). This study adopted a single case study design. Data for this study was obtained through an in-depth interview with some key informants of the company as well as documentary evidence. Findings from the study indicates that GGBL basically engages in community development programmes (provision of clean drinking water; building of schools and hospitals), sports, health, education and the environment as a way of contributing their quota to the development of the communities in which they operate. The study further revealed CSR activities of GGBL centres around fulfilling their ethical responsibility than any other requirement proposed by Carrol. The study contributes to the scarce literature on MNCs CSR activities from developing country context.