A Study on Customers Satisfaction Towards Select Public Sector Banks in Coimbatore City

Banking services are regarded as one of the important services. Banks provide financial services to the customers. Due to the rising competition and liberalization, the banking industry has become the buyer's market. Banks need to create and develop the services which can satisfy the consumer needs. Customer satisfaction is a very important construct in today's market and it is directly influenced by services rendered to the customers. Therefore, the research study has been carried out to analyze the customer satisfaction of selected public sector banks in the Coimbatore city. For this study, Bank of baroda, Bank of India, Canara bank, Punjab national bank and State bank of India has been selected, the questionnaire was framed to find the customers satisfaction and their preference towards the banks and the kinds of facilities they have been used. This study also analyse the customers satisfaction and problems faced by them. Based on the result of the study recommendation where are also given to the respective banks for their betterment.