International Journal of Management, IT and Engineering
  • Year: 2015
  • Volume: 5
  • Issue: 9

Whether Sub cultural Diversity is having its influence on Organizational Behavior ? An introspection in Indian Context

  • Author:
  • B. Prabu Christopher, Bhanu Sree Reddy
  • Total Page Count: 8
  • Page Number: 46 to 53

* Assistant Professor (Sr), VIT University, Vellore, 632 014, India

**Senior Professor, VIT University, Vellore, 632 014, India

Online published on 25 May, 2016.

Abstract

Most of the Studies have been emerged in organizational behavior having Culture as an antecedent or as one of the variables, have considered culture in homogeneity perspective. This homogeneity perspective comes from the concept of Nation State from where national culture has emerged without giving much consideration to the diversity which is existing within the nation. For example, there are chances for individualism and collectivism to co-exist within culture and individual. From this statement it is evident that along with studying nation's culture as homogenous concept, it is important to ponder on the diversity which is existing within nation especially in countries like India where multiple cultures is prevailing in terms of geographical topography, language etc. Studying the diversity and its sub dimensions existing within a nation may help to widen the scope of organization behavioral science. Heterogeneity study in Indian context relating to organizational behavior is sparse in nature. Understanding this fact this paper did an in-depth literature review and suggested research process and posted some hypothesis which can be tested further along with its scope and limitations.

Keywords

Sub Cultural Diversity, Organizational behavior