A Study on Investment Behaviour of Salaried Women with Special Reference to Coimbatore City

Modern economy not only paves way for national development but also for women empowerment. From the recent two decades it witnessed that women earn on par with men. She contributes equally to upgrade wealth of the family and manages the family finance effectively. But there is question “Are women wise savers and investors”. Research conducted by various parts of the world shows the negative results. 90% of dual income families are dominated by men investors. Because women involvement in investment decisions, risk tolerance levels, attitude towards and confidence in investing, preferences for learning about investment strategies tend to be much lower. If at all they invest, their investment behaviour is different from men. Many researchers have concluded in their study that there is a gender influence in investment behavior. This study aims to explore investment preferences of women, their investment objective and their financial independency in decision making.