1Associate Professor at, Department of Management Studies, Deenbandhu Chhotu Ram University of Science & Technology, Murthal, Sonepat, Haryana
2Research Scholar at, Department of Management Studies, Deenbandhu Chhotu Ram University of Science & Technology, Murthal, Sonepat, Haryana
Online published on 27 May, 2016.
In today's internet era, internet has become a central mode for both communication and commerce. Easy affordability of internet makes it widely used for everyday life. Nowadays, customer needs comfort and internet is fulfilling this requirement. In banking sector customers shifts towards those banks that are providing them a customer friendly banking environment. As in today's busy lifestyle they do not have time to wait hours in queue for transactions. Internet banking means those banking services such as services introduction, loan application, account balance inquiry, fund transfer and so forth are provided by a bank through the internet. This paper aims at enriching the knowledge and understanding of impact of trust in adoption of internet banking.
Consumer trust, internet banking
