International Journal of Management, IT and Engineering
  • Year: 2016
  • Volume: 6
  • Issue: 11

A study of Basic Marketing Strategies of Vodafone for Improving Business Performance

  • Author:
  • Chinmoy Ghosh
  • Total Page Count: 6
  • Page Number: 84 to 89

Faculty, Department on Commerce, East Calcutta girls ’college, Lake Town

Online published on 27 February, 2017.

Abstract

Today, as competitive pressures increase, marketing skills have never been more highly valued. Traditionally, these considerations were known as the 4Ps — Product, Price, Place and Promotion. Vodafone offers a wide range of products including Voice, messaging, data and fixed line solutions. Vodafone frequently uses local name recognitions to reach and maintain trusts of its local customers. Vodafone‘s products and services are competitively priced and easily accessible to as many people as possible. Vodafone, will provide a new horizon for development in the communication sector of India.