*Professor & Head, Department of Business Administration, P.B.R. Visvodaya Institute Of Technology & Science, Kavali, Nellore, Andhra Pradesh, India
**Research scholar, Department of management studies, S.V. University-Tirupathi, Andhra Pradesh, India
Online published on 27 February, 2017.
Investment in mutual funds is effected by the attitude of the investors. The objectives of the study are to identify the investor's attitude on mutual funds and to analyze the factors affecting investor's attitude towards mutual fund. The study aims at finding out the attitude of the investors towards investment in mutual funds in PRAKASAM DISTRICT, by adopting random sampling for 200 respondents. The present study analyses the mutual fund investments in relation to investor's behavior. Investors’ opinion and perception has been studied relating to various issues like type of mutual fund scheme, main objective behind investing in mutual fund scheme, role of financial advisors and brokers, investors’ opinion relating to factors that attract them to invest in mutual funds, sources of information, deficiencies in the services provided by the mutual fund managers, challenges before the Indian mutual fund industry etc.
Investor's attitude, perception, financial advisors, mutual fund scheme
