Influence of holistic marketing on providing customer value in jewellery industry with special focus on customers of Hyderabad & Secunderabad

After repeated appeals by the government & RBI Governor of that time Mr. Rajan, not to buy the gold the public continued with their purchasing for various occasions such as wedding, birthdays etc., Even it was observed many customer are moving toward branded jewellery from that of unorganized traditional buying from family goldsmiths. This aroused the interest to study what's making the customers to buy, what's motivating factor, the relation between organizations Holistc marketing orientation & customer moving towards branded jewellery. The objective of the study includes how customers view the various holistic marketing activities-Value exploration, Value Creation & Value Delivery with respect to Jewellery manufacturers. It was found that jewellery manufacturers need to strive for high accomplishment of the elements of Holistic marketing concept.