Associate Professor, Department of Management Studies, Anna University Regional Campus, Coimbatore, Navavoor, Coimbatore
Online published on 27 February, 2017.
“Retailer” also refers to a service provider who services the needs of more number of individuals, like the public. The retails shops may be in a shopping mall or on streets, which are residential, or with few or no houses. Only the pedestrians will buy from the shopping streets. To protect the customers from precipitation, the shopping street sometimes has a partial or full roof. Electronic commerce is a type of online retailing used for business-to-consumer (B2C) transactions and mail order, are examples of non-shop retailing. Retail involves the sale of huge quantities of goods to the customer. It ensures that the store attracts the customers first and then enables the customers to buy the merchandise. The customer should be engaged by the store at a single location offering him with all his needs on a one-stop basis. One of the key factors to attain an organized as well as efficient retail operation is that technology should be used as an enabler
Retailing, RFID, Customers, Supply Chain, E-Commerce, ERP, CRM