International Journal of Management, IT and Engineering
  • Year: 2016
  • Volume: 6
  • Issue: 12

Artificial Jewellery Making-A Good Source of Income for Housewives

  • Author:
  • Neethu Varghese, Reshma Mathew, R. Lakshmi
  • Total Page Count: 7
  • Page Number: 296 to 302

Assistant Professor, School of Commerce, Rajagiri College of Social Sciences, Kalamassery

Online published on 27 February, 2017.

Abstract

Women are passionate about jewellery as it represented a symbol of femininity and even social status. Jewellery has always made women feel beautiful and confident. Gone are those days when jewellery was restricted to pieces made in gold and silver. Now due to the changing scenario artificial jewellery made from terracotta, paper, wood and jute are gaining immense popularity. Women today are conscious about their style and this rise of consciousness have been noticed irrespective of geographical location. Women are generally very choosy about designs and they tend to put any amount for the one they like most. So, where quality plays the dominating role it is expected that the designers should be meticulous in preparing them. Expensive Jewellery might hype the social prestige but wearing them every day to the working place might not be safe at all. Due to all this reasons artificial jewellery are high in demand these days. Many women have started choosing this as a vocation due to rising opportunities in this field and in addition it can be help them in earning an income. There are also a lot of other opportunities available in this field where you can have additional incomes by taking classes or workshops sell tutorial online kits etc. but people are not aware about the vast opportunities available. So this study is conducted to know whether they are aware about the future career opportunities and growth prospects in this area.

Keywords

Femininity, Artificial Jewellery, Marketing Strategy, irect Marketing, Housewives