A study on factor affecting e-shopping behavior of customer with special reference to bilaspur city

Role of internet in everybody's life is increasing. It is accessible to almost everyone. It has changed the way we live. Marketers are also using Internet as the medium to sell their products to customers. Marketers need to represent their company on the internet to attract more customers and enjoy larger market share in today's competitive business environment. So it becomes important for them to understand the factors which consumers consider while making online purchase. The objective of this study is to examine the factors influencing online shopping and to find out that how these factors affect willingness to purchase online.