* Research Scholar, I.K. Gujral Punjab Technical University, Jalandher
** Director, GGS College of Modern Technology, Kharar
Online published on 25 October, 2016.
The case discusses the downward spiral of the once leading mobile handset company, Nokia, in India. The case discuss the Marketing mix of Nokia to tap the Indian market & its SWOT analysis. It highlights the Challenges faced by Nokia in the Indian market. The case study Examine the various factors which led to Nokia losing its position in the market. It discuss how the acquisition of Nokia by Microsoft would impact its Indian operations & to analyse whether Nokia would be able to regain its customers ’trust or not.
Nokia, Marketing Mix, SWOT, Microsoft, Acquisition
