“Impact of e-Commerce behind the growth of Hotel Industry In IndIa”

Online companies are spreading like mushrooms in India as they are able to identify the bundle of opportunities that are visible behind the apparent use of Internet and smart phone industry. This paper will put some light on the growth and factors behind the online hotel booking industry by the help of major E-commerce players like online travel agents, mobile apps and trip advisors and its impact on building consumer loyalty in India. The study reveals that Indian travel and tourism industry increases with the growth rate of 10% and online booking of hotel are becoming much more convenient which would affect the growth of industry upto 3 times as per its regular growth