1Associate Professor, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India
2Professor, Department of Business Management, Fakir Mohan University, Vyasa Vihar, Nuapadhi, Balasore-756 020, Odisha, India
3Associate Professor, Department of Computer Applications, Gnanamani College of Technology, A.K. Samuthiram, Pachal Post, Namakkal District-637 018, Tamil Nadu, India
4Professor, Department of Computer Science and Engineering, Kongu Engineering College, Perundurai, Erode-638 052, Tamil Nadu, India
5Principal, Sankara Polytechnic College, Saravanampatti, Coimbatore-641 035
6Parttime Ph. D. Research Scholar, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India
Online published on 25 October, 2016.
Internet has redefined the market space. Retailers need to adopt to information technology tools to meet the new business needs. Indian retail market is growing very rapidly and expected to cross 1 trillion USD in next 5 years. Retailers have to implement latest information technology assets to stay competitive in the market. New technology demands are challenging and adapting to the changes is critical for success. E-business has created new markets thereby more sales opportunities. In this paper, the Indian retail market is discussed and the importance of information technology tools adoption is detailed out. The growing preferences of consumers and their needs are also elaborated in the context of e-business.
Retail market, information technology, business intelligence
