1Associate Professor, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India
2Professor, Department of Business Management, Fakir Mohan University, Vyasa Vihar, Nuapadhi, Balasore-756 020, Odisha, India
3Associate Professor, Department of Computer Applications, Gnanamani College of Technology, A.K. Samuthiram, Pachal Post, Namakkal District-637 018, Tamil Nadu, India
4Professor, Department of Computer Science and Engineering, Kongu Engineering College, Perundurai, Erode-638 052, Tamil Nadu, India
5Full Time Ph. D. Research Scholar, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India
Online published on 25 October, 2016.
India is now on the radar of global retailers with accelerated development of retailing industry. The idea of brand building to create value to domestic products is essential not only for marketing our consumer products more efficiently, but also for the development of our own retailing industry. The major limitation of the organized retail market in India is the battle from the unorganized sector. Traditional retailing has been innate in India for the past few centuries and enjoys the payback of low cost composition, as its owner operated, which results in less labor costs and minimum taxes to pay. The process of avoiding middlemen and providing increased income to farmers through direct procurement by retail chains need the attention of policy makers. Taking care of supply chain management, mass procurement arrangements and inventory management are areas that need the focus of entrepreneurs. Proper training facilities for meeting the increasing requirements of workers in the sector would need the attention of both Government and the industry. Competition for experienced personnel would lead to belligerence between retailers and higher rates of attrition, especially during the phase of accelerated growth of the retail industry. This paper aims to study the challenges faced by the Indian organized retail sector in implementation of Information Technology as organized sector have big expenses like higher labour costs, social security to employees, bigger premises, and taxes to meet.
Organized retail sector, Information technology, Challenges, Consumers and Retailers