* Research Scholar (Department of Commerce and Management Studies), University of Allahabad, Allahabad, Uttar Pradesh, India
** Research Scholar (Department of Commerce and Management Studies), University of Allahabad, Allahabad, Uttar Pradesh, India
*** Research Scholar, Department of Management Studies, Nehru Gram Bharati University, Allahabad
Online published on 25 October, 2016.
In the terms of green marketing we says that with the help of clean environment we save our society and country. In the current scenario modern society of our country become more aware about polluted environment but in the recycling of waste paper, metal and plastics we are not taken our responsibility we dependent our government. Marketers also have the responsibility to make the consumers understand the need for benefit of green product as compared to non-green ones. In the green marketing consumer also become awareness about the greener environment. The major role of industries to give the more important to developing the theme of green.
Green environment, clean environment, Industries, Green product
