A Study on Factors Affecting Online Shopping Behaviour of Consumers

Evolution of ecommerce on a large scale has influenced many business players in India to adopt this concept in order to gain high profits. Flipkart was the one that brought popularity to this model followed by other portals like Amazon, Snapdeal, eBay, Myntra, etc. With the arrival of internet, number o. Abstract. Evolution of ecommerce on a large scale has influenced many business players in India to adopt this concept in order to gain high profits. Flipkart was the one that brought popularity to this model followed by other portals like Amazon, Snapdeal, eBay, Myntra, etc. With the arrival of internet, number of abstract representation of business is done. Flipkart announced $1 billion investment and Amazon announced $2 billion and Snapdeal announced $1.5 billion investment. In this study, we are going to analyze the role of e-commerce industry in India and how it is rapidly taking place of offline shopping. This study will focus on shopping through online websites with cues from Flipkart, Snapdeal and Amazon. We will compare these three top players of India to know more about this sector. As a Result based on Survey conducted on 400 young and middle aged persons showed that Though 3 of them are selling the same products but Amazon has its highest position in the market. Amazon is more advanced whereas Snapdeal and Flipkart are less advanced. Consumers enjoy spare time and come to know about the discount options.