Role of Bancassurance in The Performance of Commercial Banks with Special Reference to HDFC Bank

The business of banking and insurance around the globe is changing due to integration of global financial markets, development of new technologies, universalization of banking operations and diversification in non-banking activities This has given rise to a new form of business i.e. bancassurance business where banks and insurance join hands together. Bancassurance simply means selling of insurance products by banks. By selling insurance policies bank earns a revenue called as fee-based income. This may help the banks to cover up most of their operating expenses and also to improve the levels of staff efficiency in the banks. So, efforts are been made to do the evaluation of performance of bancassurance. The paper wants to study the role of bancassurance in the performance of banksand to find out that banks should continue their bancassurance business or not. CAMEL MODEL has been used as a tool of analysis, as it is a recognised model for measuring the financial performance of banks.