Antecedents of service innovation: Its success or failure

Growing complexity of demands of consumers forced the firms to innovate their products and services offered to the market. Large firms can undertake innovation more easily than smaller firms due to the availability of ample resources. However, not every firm gets success in implementing its new product and service. The failure could be the result of lack of qualified staff, lack of proper support of top management, inadequate resources, lack of cooperation and coordination among the members of the organization and many more reasons can be attributed to this. Hence, an attempt has been made in this paper to highlight the key antecedents of service innovation and to study how these antecedents can lead to either success or failure of service innovation by the firms. Directions for future research have also been discussed at the end of the paper.