Next generation trends in food and beverage service sector

The hospitality sector in India represents an integral part of the tourism industry and comprises hotels, restaurants, pubs and clubs, guesthouses and self-catering operations etc. The largest component within the India hospitality sector is hotels. The hotel industry today has been recognized as a very large industry in the entire world and food & beverage service department is considered one of the prime field which brings quite a great deal of profit and satisfying the guests. Food and beverage service operations are continuing to improve and develop, together with advances in quality. The hospitality industry depends on good quality of food and beverages service because most of the tourist spend more than 25% (Outlook June, 2012 | Emerging Trends in Food & Beverage Services Retailing in India) of their expenses on same and it is important that we need to provide not only good food and drinks to the tourist but also serving the food in a better manner. Now a days, people not looking just for the taste of the food but they are deeply concerned with the way the food is presented or served to them. They also observe the quality and standards maintained by the service personnel or the overall staff dealing with them. Quality of food & beverage service is one of key elements for success of any organization and helps in to attract the people to any tourist destination in current environment because it shows positive image of particular place and local people. Good food and beverages service makes a person feel welcome and taken care of. The food and beverage industry is subject to numerous trends and these trends have an impact on business success or failure. A trend is defined as ‘a line of general direction of movement, a prevailing tendency of inclination, a style or preference, a line of development, or the general movement over time of statistically detectable change’. Whereas, a craze is considered to be a temporary popular idea, artistic activity, fashion or food that is usually followed by a large group of people for a short time. This study focuses on what all new trends we can apply in food and beverage service sector to make it much more impressive and also shows that what all positive aspect are related in introducing next generation trends in food and beverage service. This study will also clarify that why menu plays the important role in food and beverage service and how restaurants can attract the people to the particular place and gain profit for the company.

This study mostly based on secondary data. During the research period researchers reviewed and analyzed all available related articles, conference presentations, books, media news, reports, internet documents and personnel observation.