Determinants of export potential for vietnam rice product

Exports are increasingly becoming more important to the success of the Vietnam economy and companies. Depending on company's level of resources, objectives and product competitiveness, the number of foreign markets to target simultaneously and the selection process used to determine what markets to pursue will differ considerably. Nornally, there are some important steps to identify right markets for company products such as identifying HS code of your commodity, trending analysis of exports of your HS code, identifying the comparative advantage, trending analysis of major export targets, analysising competitors, analysing competitive advantage, checking trade complementarity of target markets and decision market tools for export company's products. Base on analyzed data, authors have expected to analysis potential for rice export at target markets in Vietnam. Authors have already analysized some indicators of Vietnam export performance such as sectoral or regional Hirschman index (SHI and RHI), revealed competitiveness advantage (RCA), export propensity index (EPI), import penetration index(IPI), and trade intensity index (TII).