Digital marketing provides a unique platform of electronic communication that allows marketers to interact instantly with consumers for the purpose of goods and services endorsement. Undoubtedly, digital marketing and e-commerce is a bonus to real estate industry as it has significantly changed the traditional transaction methods. But at the same time, just like every coin has two sides, e-commerce along with digital marketing is negatively impacting the role of intermediators and agents in real estate and is intensely changing the existing practices. Therefore, upcoming trend of real estate industry is heading towards new opportunities and challenges at the same time. Moreover, due constantly increasing popularity of online marketing because of its easy accessibility, established firms also face competition resulting in highly impressive services to the customers by sellers. In addition, introduction of new communication means for publishing information such as world-wide web (www) has completely transformed the trade. Utilising smart devices and social media are further accelerating the success rate considering and meeting the consumer requirements on the priority basis. Various studies have also been done to find out the clear pictures from market to about convenience and usage of digital marketing. Although digital marketing is considerably enlarged from past few decades but its actual foundation to get fruitful outcome is also directly related to interactive nature of its service providers. In economy, the real estate is ranked as one of the most highly information technology (IT) intensive sector by the Department of Commerce [1]. Also, the modern advancements in technology have changed the administrative structure of companies and distribution networks of industries.
Digital Marketing, Online Property, Real Estate, E-Commerce, Information Technology, Online transaction
