International Journal of Management IT and Engineering

Over the past there has been a developing familiarity with the huge effect that facilitating sporting events occasions can have on a country. Thispaperdiscussesthecontextof hosting a sporting event and its impact on tourism, sports facilities and interest of brands in promoting sports in our country. The perception of people and experiences posttheevents werethereforidentifying the details asanimportantresearcharea. Thecaseofevents like IPL, CWG, World Cup-2011 and FIFA U17 World Cupwasselected toanalyse its impact on tourism, sports facilities and interest of brands in promoting sports in our country. Thepaperisbasedona quantitative study. Data was collected by the help of self-made structured questionnaire (n=110).Data was analysed with the help of setting up of hypothesis and hypothesis was proved with help of one-sample T-Test within one major metro political city. This paper contends that there are increase in tourism and other factors after successfully hosting the sporting events in developing countries like India. A nation has the opportunity to develop its sports facilities, increase its tourism and increase the interest in brand by promoting it in the sporting events.