International Journal of Management, IT and Engineering

  • Year: 2017
  • Volume: 7
  • Issue: 3

An overview how communication helps to formulate proper marketing strategy

  • Author:
  • Chinmoy Ghosh
  • Total Page Count: 6
  • DOI:
  • Page Number: 156 to 161

Research scholar, MAKAUT (W.B.), FACULTY-East Calcutta girls ’College, Commerce Department

Abstract

Marketing strategies are basically the back bone of any successful business efforts. Basically strategies are utilised in such a way to focus on target consumer. Without communication system marketing strategies are helpless to fulfil the goal. We find seven major variables which can develop a new path of communication-strategic model and which can help the business enterprise to capture their target consumers.