Exploring the Decision-Making Attributes of Vacation Planning

The decision-making process of individuals travelling to various places for a vacation is a complex area of research that has received little academic attention. Our Business Research paper investigates the decision-making process/attributes of individuals who have travelled to various places and examines the thought process and major variables that count in their decision. The study will be based on Qualitative framework, supported by Indian consumers and research on different papers by experts. The literature review highlights various factors such as the socio-economic status, lifestyle and travel behavior with modes and structure of travel planning with Internet playing a major role. The studies also reveal the expenditure pattern and gender psychology in different areas while planning a vacation. Others factors which contribute to decision attributes are the various online sites and booking platforms that provide information and guidance on travelling. The research acts as a pre-cursor to a further in-depth behavioral sensitive modeling study.