Internet Experience & Trust helps in positive attitude towards Internet Banking

Internet banking being customer effective facilitates anytime, anywhere banking helps in expansion of customer base and geographical reach. It adds to choice of customers to use multiple channels of banking depending on need and urgency. Customer adoption is a recognized dilemma for the strategic plans of financial institutions. Several studies have investigated why individuals choose a specific bank. The consumer preferences for internet banking would be dependent on the easy to understand, secure and safe transactions with website. This paper objective is to analyze the expectations of consumer‟s with respect to various aspects of Internet banking services. The study evaluates that easy to understand, security, trust and online experience play an important role in selecting the any use of technology.