“Make in India: an allure for multinational Companies (MNCs) in India”

Today India has one of the fast growing economies in the world. It is ranked 2nd amongst the developing nations and is also positioned at higher ranks than Russia, Italy, or UK. India is known for its huge market potential, running population into the billions, vast customer base, growing purchasing power and low cost labour that offer a tremendous scope and avenues for MNCs. Government of India is always trying to make India as a global hub for its growth and development and have launched many schemes and policies to make it possible. The latest and working one is “Make in India” that has been launched on 25th September 2014 under the supervision of Hon. Prime Minister Narendra Modi. “Make in India” is a revolutionary international marketing campaigning slogan aimed to attract businesses from around the world to invest and manufacture in India. The campaign has been concentrated to create millions of jobs, boost the national economy, increase FDI, Converting the India to a self-reliant country and encourage companies to increase manufacturing in India. The multinational companies (MNCs) from all over the world have realized India's market potential and have no longer seen “Make in India” as “a choice” but ‘necessity to win ’. This paper aims to highlight the opportunities offered through “Make in India” project to the MNCs. It also analyses the impact of “Make in India” campaign on the GDP, employment and overall development of India by inviting MNCs in the country.