A study on Perceived knowledge towards Organic Products

Now a days, growth in organic markets in the country for a number of reasons. They may be related to changes in consumers’ lifestyles or the growth in awareness of consumers regarding food quality. Organic farming is often considered by consumers as environmental friendly, and this may result in more attention given by consumers to organic farming. Growth in the popularity of organic farming can be also connected to a number of policies which have aided the development of the organic sector. Organic agriculture was often promoted by a lot of countries in their domestic policies, for example, by financial subsidies for organic farmers, specific extension activities or promotion in media. This study deals with how perceived risk, perceived price, perceived quality leads the consumers towards the perceived knowledge towards Organic products.