*B. Com (Hons)(Costing and finance), Symbiosis College of Arts and Commerce, Pune, Maharashtra
**Research Scholar, Mahatma Gandhi Chitrakoot Rural University, Chitrakoot
***Head-Liasoning & Corporate Affairs, RIMT University, Ludhiana
The rural population of India for the year 2014–2015 is 68% as stated by the World Bank. In the rural areas agriculture happens to be the main source of income entrepreneurship basically means starting, owing, a business while innovating and reaping the profits. Rural entrepreneurship ensures value addition to rural resources in rural areas engaging largely rural human resources. Rural entrepreneurs play a vital role in the overall economic development of the country. The grown and development of rural industries facilitate self employment, results in wider dispersal of economic activities and industrial activities and helps in the maximum utilization of locally available raw materials and labour. There is a huge gap in the urban and rural areas, in terms of the infrastructure, the market the income, way of living, etc. the main idea or the objective of promoting rural entrepreneurial ventures is to reduce the disparities and develop the rural sector by breaking the cycle of poverty.
Rural, Entrepreneurial, Opportunities
