A study on consumer behavior wrt traditional vs modern way of thinking pattern of Nagpur people

Buyer behavior is studied to predict buyers’ reaction in markets. If a firm understands its customers, it becomes successful in the market place. The success of any business is based on understanding the consumer and providing the kind of products that the consumer wants. The "consumer revolution" is already moving ahead, India has been a slow starter in this push for change. This paper examines the changing consumer scene in Nagpur people and tries to understand the traditional vs modern way of thinking pattern. Total 100 respondents from Nagpur city were selected for the study. The profile of the respondents was: students, working professionals, business persons, housewives, senior citizens. Out of the total respondents 48 were male and 52 were female.