An Empirical Study on Customers’ Internet Banking Behavior

Increase in internet usage by customers is a booming for the banks for delivering their financial services through internet. Internet banking a transactional medium provides a alternate faster delivery of banking services to customers. This study aims to collect the customers’ perceptions towards the potential benefits and the risks associated to internet banking in India. Five point likert scales was used for examining the factors affecting customers’ attitudes towards internet banking. A total of 270 customers’ were randomly selected. A conceptual model of adoption to use of internet banking with extended TAM and the intention to use internet banking services was developed.