Agricultural Marketing in Growth of Rural India

The marketing of agro products is a multifarious process. Agriculture sector is facing several challenges in terms of exploring and searching new markets for the increased production. But unfortunately, Farmers are not so much aware and educated henceforth; the middlemen enjoy the benefits at the cost of poor Indian farmers. So to boost the standard of living of Rural Indian, there is a need of Agricultural marketing. It involves many activities and processes through which the nutriment and raw material move from the farm to the final consumers. This paper is related with the concept related with the marketing of agricultural products, problems faced by the farmers in the marketing of agriculture goods and imitative taken by Indian Government to beat the problems faced by the rural farmers at the time of marketing their produced goods.