This paper presents analysis of a problem that concerns primarily the brass artisans of Moradabadand its plausible solution. The brass work of Moradabada town in the state of Uttar Pradesh, India is a dying art and is faced with a multitude of problems whose scope ranges from infrastructural, business and productivity to many others. The most glaring of those problems was regular work generation and low productivity. Thisresearch aims to tackle the obstacles for brass handicraft workers through an original product prototype; especially brass engravers while describing and explaining the processesinvolved in this industry. Also, a solution of this nature can be easily pivoted to other handicraft industries as well, like copper handicrafts in Kashmir, horn and bone carvings, shell craft in coastal areas etc., which face problems of similar nature and do highly skilled hand work. Modifying to these industries will require some changes but the main theory in effect will be primarily the same.
Handicraft, Brass, Inclusive Innovation, Bottom of Pyramid, Social Innovation
