Understanding big data implication in a competitive domain

The extensive impact of the upheaval caused by Big Data and the push for Advanced Analytics worldwide is well acknowledged. There is no doubt that the industries are going on fire with the huge outbreak of data. No sectors have remained untouched of this extreme change in a decade. Technology has crept inside each business arena and hence, it has become an essential part of every processing unit. Big data analytics has allowed the firms to stay updated with the changing dynamics and predict the future trends. Consequently, understanding regarding the Big Data concept becomes the essential need of today's world. This paper covers the Big data concept, it's driving forces, scope, attributes, challenges, applications and three layer architecture model. These elements provide insight understanding regarding Big Data and its implication in competitive era. Three layer architecture Model provide solution to maintain Big data troubles.