International Journal of Management, IT and Engineering
  • Year: 2018
  • Volume: 8
  • Issue: 1

A Study on importance of intrapreneurship in an organization: A global perspective

  • Author:
  • Avish D. Petras
  • Total Page Count: 18
  • Page Number: 9 to 26

Assistant Professor & PRO, Dr. Ambedkar Institute of Management Studies & Research, Deekshabhoomi, Nagpur

Online published on 18 October, 2019.

Abstract

“A corporate manager who starts a new initiative for their company which entails setting up a new distinct business unit and board of directors can be regarded as an intrapreneur.” Oxford dictionary gives a simple but crisp definition of “Intrapreneurship” as, “A manager within a company who promotes innovative product development and marketing”. “Intrapreneurship is an important aspect of any organization. When an organisation is studied from the point of view of “Meso”, it is learned that intrapreneurship provides cutting edge to an organization while facing cut throat competition in the market. This is one trait that should be instilled in employees of organization to develop itself as a learning organization. This paper makes an attempt, first to get to know the role of intrapreneur in an organisation. This was followed by understanding the inquisitiveness among employees to be an intrapreneur. Lastly, the feedback was used to make models for an organisation with respect to the factor, ‘intrapreneur. People from varied background were requested to provide their feedback which was used for framing model.

Keywords

Intrapreneur, Meso, Organization, Performance and Innovation