A Case Study on Customer Review based Sentiment Analysis

Today large number of companies are shifting their businesses online due to growing trend among customer to shop online. There arises a need for effective visual analysis of online customer opinions. It has a significant impact on building successful business strategies and at the same time helping the customers in decision making process. In this paper we studied the aspect of using these summarized feedbacks to provide customer sentiment regarding a product. For the purpose of study we have focused on customer reviews related to Google Pixel 2 newly launched mobile phone released in Oct 2017. These sentiment analyses are of great value to the customer who is planning to purchase the product from the market. We have gathered two months reviews of customers who have purchased the mobile and have provided feedback related to the product. The result shows unfavorable response towards Google Pixel 2 mobile phone.