A Study on Consumer Behaviour Towards smart phones in Trivandram

Consumer behaviour is the study of how, why, what, where and how often do consumers buy and consume different products and services, knowledge of consumer. Behaviour is helpful to the marketing manager in understanding the needs of his different consumer segments and developing appropriate marketing strategies for each. A consumer's decision to buy a smart phone is influenced by number of factors as Cost, Advertisement, features, Promotional Offers and Loyalty. Consumers differ from one another in terms of their Sex, Age, and Income Level, Educational background or Occupation and Personal characteristics which influence their buying behaviour. The needs of elderly consumers are different from those of young consumers. Consumers in urban areas have needs which are totally or to some extent different from the semi-urban area consumers. To successfully market to consumers with different personal characteristics, the marketer must accordingly modify his marketing strategies.

The study is conducted to ascertain customer satisfaction on using smart phones in Trivandrum. Smart phones are becoming very essential in daily life. Companies introduce new models to satisfy their customers’ needs. New technology and new products are introduced in the market every month. Hence it is very necessary to identify customer's satisfaction from these phones. Hence here the study is to understand “Customer's satisfaction and consumer behaviour on using smart phones in Trivandrum”.