A study on internet marketing in current hotel industry functions and significance

In this current scenario internet is playing a vital role in all industry, now a day's people are looking for luxury life with affordable price. Internet marketing has become a foreseeable inclination in the business, and its benefits are predictable by many businesses, in spite of their financial action, with the aim of achieving better business results. Representatives of the hotel and tourism demand are more regularly and increasingly getting their information on offers through the Internet, and the marketing presentation of the overall offer by means of the Internet is appropriate an increasingly important success factor of each hotel as a business system. This paper analyzes the basic determinants of Internet marketing and the functions and significance of Internet marketing in current hotel industry.