Investor attitude and savings pattern towards post office savings schemes-A study with special reference to rural working women of pollachi taluk in Coimbatore District

Post office service is the backbone of our country's communication and it plays an important role for the economic growth. Investment is one of the major issues of rural working women as their small savings of today are to meet the expenses of tomorrow. Rural working women have a greater tendency to save and invest because of their independent earning power. They are also motivated by the investment behavior of their colleagues in their work place. The present study has been undertaken to analyze the whether the postal saving schemes have gained importance among the rural working women investors or not and it aims at bringing the rural working women attitude towards Post Office Saving Schemes with special reference to Pollachi taluk in Coimbatore district.