A comparative study (Teaching and non-teaching) on employer branding practices to retain talent in professional engineering colleges in A.P. W.R.T Guntur (DT).

In the computerized age, associations need to rehash themselves at an auxiliary level and to end up agiler. Advanced development of HR administration suggests a move from conventional worldview on work environment towards commitment, learning and improvement of representatives and scan for ability.

The motivation behind this paper is to offer a methodological commitment to experimental examinations on employer branding in advanced education, investigating a structure to gauge authoritative appeal of advanced education organizations and recognizing specific highlights of work encounter that are most showed, esteemed by and noteworthy to their representatives and the effect employer branding practices in advanced education segment by giving exceptional concentration to Engineering colleges which offer specialized and proficient courses in Guntur (Dt)., A.P., to retain talented workforce in their respective colleges, with respect to the Teaching and Non-teaching streams of employees. The researcher inspected that the business marking rehearses examined that the organizations with the assistance of different properties with respect to financial and Non-financial perspectives, career advancement opportunities, feasible workplace, acknowledgment of work, work life balance and so forth.