Making Marketing Societies Viable through Co-operative Way

GeneralCo-operative Marketing Societies are established for the purpose of collectively marketing the product of the members. They arrange for the sale of the produce brought by the members. The scope of the study is limited to the General co-operative marketing societies in Kerala. In order to analyseprofile-raisingoperations performed by general co-operative marketing societies in Kerala, certain variables like advertisement, providing off seasonal employment, attending of training programs, providing of trading programs and practice of collecting feedback were selected.