*Phd Department of Economics and Business, Faculty of Economics, State University of Tetova, Republic of Macedonia, Europe
**Phd Postdoctoral Researcher, Department of Marketing and Management, Faculty of Economics, State University of Tetova, Republic of Macedonia, Europe
Online published on 18 October, 2019.
Supporting the creation of innovative society with quite innovative and wise people, it has to do with modern regional economy based on high technology and knowledge. Innovation is a process closely related to entrepreneurship, as Peter Drucker said, "Innovation is the specific instrument of entrepreneurship, act that endows resources with new capacity to create wealth." Today, management and the use of knowledge have become essential in achieving life opportunities of every society as a whole. The intention of this research is to increase the innovative capacity of enterprises in the region with activity indicators such as: the presentation of successful research projects, preparation of promotional materials for the benefits of owning the capacity for innovation and measures for each priority.
Innovation, modern economy, capacity, promotion, priority