During the past few years, stock market and equity market is the most attracted is the most attracted choice to make investment. In the present complex monetary situation, equity market is a perfect investment alternative for women investors to enhance their arrangement of venture. It gives advantages to the financial specialists of good return, less risk, liquidity, tax breaks, and so on. The essential information has been gathered utilizing organized survey and Secondary information has been gathered from diaries, books, reports, magazines and other distributed data's. The primary motivation behind doing this exploration is to think about the Preference of working ladies towards different investment avenues with exceptional reference to value class of Guntur district, Andhra Pradesh (India). Using Random sampling method, test size of 586 working ladies is taken having diverse statistic profiles. This study analyzes the views and problems of the women towards investment in equity oriented avenues.
Women investment behaviour, Mutual Fund, Demographic factors, Saving habits
