Indian Manufacturing and Marketing Environment

Present article intends to highlight various facts related to the Marketing, Manufacturing Environment of India. The industrial scenario reveals that Indian industries and products are attaining world class level. The liberalisation process, besides intensifying competition, has helped manufacture to achieve advantage. Rural market is an emerging area. It is both opportunity as well as challenge for the marketers. There is a need to design suitable strategies to top the growing rural market. The Small and Medium Enterprise (SME) Sector also show some sign of improvement. Since this sector has to compete with global players, it requires to formulate effective strategies for manufacturing and marketing the Product.